Google Has Changed Your Search Engine Rankings

Google has made changes to its advertising structured within Google AdWords for desktop search results on both Google and Google search partners:

  1. No text ads in Google AdWords will be shown on the right rail of the search results on desktop.
  2. Google will show four text ads instead of three in the mainline area above the organic search engine listings.
  3. Three text ads will show at the bottom of a search engine results page.
  4. The total number of text ads that can appear on a search engine results page will shrink from as many as 11 to a maximum of seven.

Google Changes SERP Results and AdWords

What This Could Mean if You Advertise Using Google AdWords

For organizations that currently use Google AdWords as a method for gaining greater exposure, here are some things to consider:

  1. Will an overall reduction in the amount of advertisements shown result in a higher Cost-Per-Click due to increased demand?
  2. If my high converting keywords cost more will our campaign budget have to then increase in order to achieve the same amount of conversions?
  3. Will Google expand its Search Partner Network in order to offer more overall ad placements and alleviate increase costs for advertisers?

What This Could Mean if You Want Earned Rankings in Google

For organizations that currently do use Google AdWords and instead, choose to earn their search engine rankings, here are some things to consider:

  1. With a 4th advertisement added to the top of a Google search engine results page, my organic search engine rankings will automatically become less visible for users.
  2. With a 4th advertisement added to the top of a Google search engine results page, how far will users scroll to find my organic search engine rankings?
  3. How should I focus more on mobile visitors to my site to help counteract any losses experienced by these desktop changes by Google?

What To Do Next

These changes by Google are important will affect in some way every website owner that seeks to increase the visibility of their website.


If you are concerned about recent changes by Google, and, are looking for a solution for the positioning of your website, please contact us at (248) 662-5323 or request a confidential consultation below.

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