Businesses that turn to blogging for assistance with increasing the earned search engine rankings of their websites are in constant search of ways to further leverage their blog content.
For a business, blogging is a vital online marketing activity because the results of blogging help to counteract a dependency on high-cost online advertising or search engine advertising. An example of online advertising would be purchasing ad space on a niche website and an example of search engine advertising would be the use of Google AdWords.
Now, this is not to say that online advertising does not work, or, that it does not have a place in an online marketing portfolio. It does. However, when a text blog post can be converted into dynamic online video content without any extra effort, serious consideration should be given to its use by businesses seeking higher organic search engine rankings.
Lets explore an example below using a recent blog from BizHive about Unlocking the Value of Google Analytics:
BizHive recently launched a blog post that shared three unique tips businesses could use to gain greater value from their Google Analytics accounts: click here
That very same blog has now been converted into a high-impact video that has been search engine optimized and shared on our YouTube Channel:
When the above video was being created, some basic topics and criteria were established as to which blog posts should be converted into videos. Examples include:
If your company has blog content that seems to just “be there” and is not providing the value that you had hoped it would then contact us today for a complimentary consultation on how we can double the impact of your blog posts.
