Having The Search Engine Optimization (SEO) Talk

What Is SEO?

SEO is Search Engine Optimization and it is a process that both websites and blogs go through to gain more visitors, and, to win placement on the first page of a search on major search engines such as Google, Yahoo, and Bing.

What Are First Page Search Engine Rankings?

When a website page arrives on the first page of a search engine results page (SERP) a celebration should ensue.  Organizations can sometimes pay a heavy price through online advertising services to achieve a similar position.

First Page SEO Rankings by BizHive

Why Earned Search Engine Rankings Matter

Despite the increase in social media websites and online marketing tools, search engines continue to dominate the online landscape because of sheer demand from users.  As evidence, the team at StatisticBrain.com offers the following statistics for Google:

  • Average daily searches on Google in its first year (1998) – 9,800
  • Average daily searches on Google for 2013 – 5,922,000,000

 

 Do you know the percentage increase is between these two numbers?  Let us know!

When Should You Talk About SEO?

When meeting with a client or contact, there are some simple yet very important questions for them to consider regarding search engine optimization.  Here are two very simply ways to indicate whether a prospective client’s website has been search engine optimized:

  • Can you readily and easily find and identify their company name and website when their company name is searched in a major search engine?
  • Can you readily and easily find and identify the key service and product pages of their website when they are searched in a major search engine?
  • Do their key website pages possess a larger percentage of ownership on the first page of a search engine results page?

 

If the answer to any or all of these questions is a resounding “no” then it is time to have the search engine optimization talk.

How To Start The SEO Talk

Give us a call at 248-662-5323, or, tell us a little bit about your concerns by completing the simple form below.

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