5 Smart Online Marketing Investments to Make In 2018

Business owners always seek to maximize an investment.  Whether it is equipment, personnel, or even research a return on investment is calculated in the mind of the business owner.  One of the most important investments that can achieve an ROI is with online marketing.

5 Smart Investments for Corporate Online Marketing

Let’s explore the five ways a business can maximize its online marketing efforts in 2018 by making the right investment in the following types of digital marketing services:

Search Engine Optimization

Search Engine Optimization (SEO) is the engineering of website pages, blog posts, and articles to win top earned position in major search engines such as Google, Yahoo, and Bing.


Earning top placement in major search engines creates brand recognition with website visitors and future customers for your website, as well as, trusted authority for relevant and high value keywords.

Search Engine Optimization for Website

Video Creation and Marketing

Video content offers a unique, engaging, and share-able experience for online viewers.  With mobile viewership of video content increasing each and every year, optimized video content is quickly becoming a core method of content creation and syndication.

Video Marketing on YouTube

Online Reputation Management

Almost every business owner can identify what a bad reputation looks like.  They are able to see and learn about scandals, product recalls, and even fraudulent actions – all of which can create a powerfully negative impact on the reputation of a business.

Unfortunately, many corporate leaders believe that an expensive platform must be purchased and set up in order to begin an online reputation management campaign.  Nothing could be further from the truth.  In fact, The Online Body Guard offers a free account that can help your business begin to monitor its online reputation.

The Online Body Guard

Get started with a free account from The Online Body Guard

Website Audit and Visitor Conversion Optimization

Testing, analyzing, retooling, and repeating.  This is the cycle of enhancing a corporate website so that it converts more of its visitors into leads and customers.  The process of auditing a website’s performance and implementing important adjustments to enhance performance can be grueling yet it is extremely rewarding.

Website Visitor Conversion

Social Media Advertising

Online advertising comes in many forms and one of the emerging platforms for advertising is social media advertising.  Companies such as Facebook, Twitter, Instagram, and LinkedIn offer advertising that helps advertisers to reach exclusive audiences within their networks.

Social Media Advertising ROI

What to Do Next

BizHive is a digital marketing agency located in Troy, Michigan that provides professional online marketing services that includes search engine optimization, website development, social media and search engine advertising, Google Analytics, and much more.  For assistance with creating or managing your corporate online marketing campaign call (248) 662-5323 or contact us.

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